In his article “Why is the NFL still so terrible?”
ESPN’s Paul Kuharsky answers that question, explaining why football is a lot like football, which has been in decline for years.
But, Kuharski adds, “the NFL has also been an exception.”
The NFL has had the highest viewership of any sport in America for decades.
In 2014, more than 2.2 billion viewers tuned in to see the New York Giants beat the Kansas City Chiefs in Super Bowl LI.
The same year, the NFL saw its viewership jump by more than 3 million viewers to 4.2 million.
And that was the only game in the NFL’s regular season to surpass 4 million viewers.
In 2016, the season that ended with the Dallas Cowboys’ Super Bowl win, the league recorded a viewership of 4.3 million.
In 2017, the 2017 season, the Cowboys’ victory was the biggest in the league since the 2011 season.
That year, NFL ratings also hit a record-setting high with more than 4 million watching the Cowboys win the Super Bowl.
“The NFL is an anomaly,” Kuharsley says.
“You have to be careful not to say, ‘Oh, it’s just the sports industry.’
There’s a lot of cultural and political elements to the NFL, too.
The Cowboys were in the NFC and had the Cowboys logo on their jerseys, and it was so polarizing to them, the media and the fans, that the team moved to the NFC, and the Cowboys stayed in the conference.
And so, you’re not just looking at one sport or one league.
There’s all these different elements to it.”
While the NFL has enjoyed some success, it has faced many challenges.
Kuharsker points to a number of factors that have contributed to the decline of the NFL.
First, the growth of streaming video has created new competition for the NFL that makes the league less relevant.
“When you have a league with an estimated $8 billion in revenues, it is easy to say that it’s the only one that’s going to be going,” Kuhariesky says.
“[The] league has not been able to stay in that $8-billion market.
Streaming video, however, has created a lot more competition.”
Another factor is the rise of social media, which Kuharsk calls “a game changer.”
Social media has allowed fans to connect and connect and create communities.
And as Kuharship says, “it’s all about people.”
The popularity of social networks has allowed the NFL to reach a much larger audience than ever before.
“Twitter has always been a place where people are like, ‘Hey, I’m here.
I’m in this community.
I love what you do,'” Kuharskin says.
But that doesn’t mean fans will go to the same sites as others.
“Twitter is a great place to find the ‘fan base’ for a team,” Kuhsys says.
The league’s biggest fan base, Kuhs says, is on the team’s social media sites, such as Twitter, Facebook and Instagram.
But there are other sites that are more focused on fans of specific teams, such a sports betting site and a fan-run podcast.
“For me, it was like, Oh, there’s this team on Twitter and Instagram,” Kuharksky says of the league’s fan base.
“That’s the place where you can connect with people, and that’s the space where you’ll get some great information.”
The bottom line: Fans are going to have to continue to grow, even as the NFL faces its own challenges.
The NFL’s fans are in for an uphill battle in the long run.
“It’s not just going to take one or two years,” Kuhares says.