More than a decade after its debut, India’s blockbuster Hindi film industry has yet to find its footing in a country where people have been demanding more from the media.
But as audiences demand more from films, the industry is slowly turning the page.
It was a long time coming, but finally, the studios are taking a breather from blockbuster filmmaking and taking a deep breath.
“We have to look at the fundamentals of the industry,” said Arjun Kothari, the head of Viacom India’s film unit.
“I don’t know if it’s going to happen, but I don’t see any reason why it won’t.”
The industry has been looking to shift to smaller budget movies with shorter runtimes, fewer stars and fewer characters in recent years.
“I think there are some fundamental changes happening in the industry now,” said Rishi Kapoor, CEO of Sony Pictures Entertainment, which has released more than 200 movies in the last four years.
“You don’t have the power to be so bold as to say you want to create a whole new kind of story.
You have to be very thoughtful.”
The big question that lingers after these movies is how long will the industry last?
Will it last?
And will that new world of shorter films lead to a new wave of hits?
“What’s happening now is we are looking at what the next five years will bring,” Kapoor said.
“And we are doing everything we can to be ahead of the curve.
The studio’s plans for the next few years are to make the next two films, including the blockbuster film-maker Kalyan, a film that will be a big hit with the audiences and will be in the Indian market for at least 10 years, he said.”
The bigger the budget, the better the results.”
The studio’s plans for the next few years are to make the next two films, including the blockbuster film-maker Kalyan, a film that will be a big hit with the audiences and will be in the Indian market for at least 10 years, he said.
The big films that will stay in the studio’s portfolio are Rishi Parashar’s film-making debut, titled Kalyana, and the upcoming movie titled Yatra, starring Anushka Sharma.
Both films are expected to release between 2019 and 2020, when the industry will be ready for a new golden age.
The next film in the lineup is Sri Lankan drama Aaap Sangath, which was released last year.
It stars Gopalakrishnan and is scheduled to come out in 2019.
The film-makers are hoping that their movies will continue to be among the top-grossing films in the country.
They are also expecting to keep their films in theatres for the time being.
“We are definitely making a step back from the top and we are definitely not going to be going back to the glory days,” said Kapoor.
“That’s the only reason we are putting these films out.
It’s going through its development process now.
We are not looking to do sequels or remake movies.”
As the industry continues to shift away from blockbuster films, so too does the film industry’s growth.
It has increased its output by over 20 per cent in the past five years.
It is the fourth largest film industry in the world, after China, the US and Russia, according to the Hollywood Reporter.
Its output has also grown by over a third since 2008, when films like the big-budget hits of the ’90s and the critically acclaimed ’80s were released.
Kopan Pandey, the chairman of the Indian Film Council, believes that the industry’s biggest challenge is the fact that the country is a very small market.
He pointed to the success of Indian film- makers such as Amitabh Bachchan and Arjun Kapoor as proof of that.
“The number one reason for India’s success is the talent and talent base,” he said, adding that he has a vision of making Indian films bigger and better than ever before.
Pandey said that the film market has matured and that more Indian films are being made.
However, he noted that many of these films do not reflect the diversity of the country’s population.
“They’re not really diverse enough.
We need to have films that are not only Indian, but also reflect India’s diverse population,” Pandey said.